BRIEF: Today Burger King is 100% free from additives. How do we communicate this?

INSIGHT: People think junk food is ful of shit. Well, how about yourself? Staying away from additives today is almost impossible. 

IDEA: Compare peoples blood values with BK:s additive free menus. If you contain any traces of artificial substances, you’ll get a receipt from the doctor to trade for a cleanse in the shape of a free BK menu. 

CLIENT: Burger King (Young Ones)

TEAM: A solo project

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