
BRIEF: Today Burger King is 100% free from additives. How do we communicate this?
INSIGHT: People think junk food is ful of shit. Well, how about yourself? Staying away from additives today is almost impossible.
IDEA: Compare peoples blood values with BK:s additive free menus. If you contain any traces of artificial substances, you’ll get a receipt from the doctor to trade for a cleanse in the shape of a free BK menu.
CLIENT: Burger King (Young Ones)
TEAM: A solo project